by Erika Togashi September 19, 2023 3 min read
We recently had the opportunity to sit down with our new Brand Ambassador, Jordan, for an inspiring chat about her incredible surfing journey, her life in Indonesia, and all her personal favorites.
Jordan joined SEPTEMBER earlier in 2023. She now lives and works as a surf coach in Indonesia but hails originally from Canada.
Q. Could you tell us a bit about what brought you to Indonesia?
Definitely the waves and there is just something about South East Asia that resonates within me.
Q. When did you first start surfing and what does surfing mean to you?
I first tried surfing in a very thick wetsuit in the Pacific North West, Tofino, British Columbia, Canada. Surfing for me is an intimacy with nature and the natural world. It is my greatest passion in life. A way to connect and focus my energy in something I love. It's my life's ultimate adventure where I get to travel, explore, and geek out on everything ocean-related, from waves to coastlines, and all the cool stuff in between!
Q. How has your passion for surfing influenced your lifestyle and career choices?
Surfing has changed my life big time! It brought me to the ocean and sparked my travel curiosity. I've chased waves all around the world, met incredible people, and embraced countless diverse experiences. I'm a surf coach for over 16 years now and have dedicated my life to surfing, coaching and living by the ocean.
Q. What about surf coaching brings you the most joy?
I love that my office is the ocean. Sharing my love for surfing and coaching with others lights up my heart! It’s a beautiful thing and brings me so much joy to see clients progress and have so much fun riding waves.
Q. What do you appreciate most about the island of Lombok?
Lombok is a dream! It has the best waves, breathtaking beauty, and the locals are all about sharing smiles like it's their favorite thing to do!
Q. Do you have a favorite morning routine?
Listening to the birds, meditation, stretching, coffee = GO!
Q. Tell us about your favorite food (Indonesian and non-Indonesian)
Indonesian treats? Absolutely love Balinese Pumpkin Curry and West Sumatra Beef Rendang! And when I'm in Canada, hand picked fresh garden salads with herbs, edible flowers and plants and mushrooms picked in the forest!
Q. What do you love the most in the world?
That's easy! My family, nature, friends, surfing, dancing and music.
Q. SEPTEMBER is a sustainable swimwear brand. How does sustainability align with your personal values?
I love the natural world. So, knowing that SEPTEMBER is all about eco-friendly production and sustainability makes me super proud to be their ambassador. It's the way every business should be doing!
Q. How did you connect with SEPTEMBER and what aspects of the brand philosophy attracted you to become a brand ambassador?
I first used SEPTEMBER swimwear while working for Surf Simply and absolutely love every piece of their collection! Their swimwear is fantastic in terms of fabric quality and functionality in the surf, and I also feel very beautiful in anything by SEPTEMBER.
I love that SEPTEMBER uses a female owned and run manufacturer in Bali.
Q. Do you have a favorite piece of the SEPTEMBER collection?
I have many favorites! My current favorite piece of the collection is my Poppy Burnt Sienna Bikini!
Q. Lastly, what's your dream travel or surf destination that you have not yet been to?
I would love to travel to Senegal for surf! Additionally, I can't wait to return to the Himalayas for another big trekking adventure.
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by Charlotta Linder September 01, 2025 2 min read
Most swimwear lasts one summer. SEPTEMBER suits are different — designed for longevity, made with recycled Italian fabric, and trusted by surfers for over 3 years (and counting). Discover why timeless swimwear is the smartest, most sustainable choice you can make.
by Charlotta Linder June 19, 2025 1 min read
A short Q&A with Dana Hamann—surfer, retreat host, and co-creator of DanceLightly Surf & Awareness Retreats. We chat about what inspired her journey, life in Lombok, and her deep connection to the ocean.
by Charlotta Linder May 20, 2025 3 min read
Erika and Nat discuss the SEPTEMBER x Alaia Mentawai collaboration, sharing their creative journey and what inspired the collection.
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I have this in basically every color. It's my ride or die bottom for coverage, protection and comfort.
My chest is always the first thing to burn on my body. I've been so good about protecting my face and not as vigilant about my chest and neck-- until now. This top is so cute and also very functional. I put it on sometimes mid-beach day when I feel the sun is cooking me most. I also like how it has the thumb hooks so you can protect your hands, too. I have this in multiple colors. I really like the fabric of the "Olive Eco Rib" color most. It's the most durable. I've taken it to Mexico in pretty solid surf and it stays put. It's nice to throw in your surf bag for travel incase of jellyfish or sea-lice since it will protect your arms, neck and hands while paddling.
This suit has quickly become a favorite. The coverage is perfect--secure, flattering and comfortable. The material is nice and thick too, so no worries about it being see-through. Comfortable, durable, and stylish for long surf sessions. I had been looking for a white surf suit for a while, since it is such a nice color to film and photograph, but I was concerned I wouldn't find one that offered the right coverage. This suit is up top the task!
I love how it feels and wear. The only thing is it runs small even if it by the size chart in USA measurements. I always wear a size a Medium but when ordering Medium here it runs a bit small so will need to order the next size up
Stumbled across this suit at the Xanadu surf shop on Lombok and loved the green bean print! But ahh the fit is amazing. Truly one of the first surf bikinis that I feel confident wont fly off if I get hit by a big wave. I bought the same style in red too! So cute and *actually functional!
Ahh I'm obsessed. Truly one of the first surf bikinis that I can feel confident wont fly off! I have the matching top and bottom and cannot stop wearing them. I bought the same style in red too! So cute and functional!
The made of this bottom is just perfect…fabric felt soft and smooth while hugging the body perfectly. It’s a modest coverage but still had me feeling free and not restricted in the hips area while surfing! Love love love this:)
The cutting of the top is flattering and felt so secured during my surf session. The print is just perfect. 10/10
If you are extremely fair like me but spend hours in the sun this is your top for no more burns. Covering neck,chest and hands has been a game changer for me in the water. I even wear this top mountain biking! Highly recommend if you want a cute and flattering top but want to take care of your skin.
Amazing surf suit bottom that stays snug if you’re spending hours in the water- I’m always skeptical of lighter prints being see through but this pattern is not at all, it’s a thick material but feels light on the skin. Super happy with these bottoms and have already taken them in three surf trips!
i originally bought this because i had burned my bum pretty badly & not only did it prevent this from ever happening again but it stays on perfectly and doesn’t leave a hard tan line. big fan😍😍
heya guys, i recently bought this bikini and IM LOVING IT😍😍 i have a hard time finding a bikini that keeps everything inside the top, in general but especially for surfing and im sooo impressed with how safe the top is despite being super comfortable and light! thanks so much for making these 🫶🏼🫶🏼
This is officially my favorite suit to surf in! The Alaia Surf Suit keeps everything perfectly in place so I can focus on surfing without worrying about adjusting anything. I usually pair it with the Scorpion Rashguard, and together they make the perfect set functional, comfortable, and stylish.
I also love wearing it to the beach with my daughter. We can run around, play, and still feel super cute. The material is amazing you can really tell that Erika and the team at September know exactly what they’re doing when it comes to both performance and design.
This is now my summer staple. Feels very cool with the heat when it’s wet.
I’ve recently been surfing in this top and honestly can’t believe how comfortable a rashguard can be. I’m a redhead, so sun protection is super important and this top nails it. The thumb holes offer extra coverage on the backs of my hands, and the higher neckline gives great protection without feeling restrictive.
What really surprised me is how soft it is. So many rashguards feel rough or end up causing more of a rash, but this one is buttery soft and gentle on the skin, even after long sessions in the water. September really got everything right with this piece functional, protective, and super comfortable.