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Journal

Amuro going surfing in Hawai'i

A day with Amuro, Hawaii

A day in Hawaii with Amuro, shaped by the ocean, long sessions in the water, and the small routines that ground her in between.

Woman sitting at the beach

2025 Holiday Gift Guide for Surfers and Wellness Lovers

Thoughtful picks for surfers, wellness lovers, and anyone prioritizing self love and ease.

Woman wearing a SEPTEMBER swimsuit she purchased 4 years ago, standing by the sea — timeless, sustainable swimwear that lasts.

3+ Years Later: The True Value of Timeless Swimwear

Most swimwear lasts one summer. SEPTEMBER suits are different — designed for longevity, made with recycled Italian fabric, and trusted by surfers for over 3 years (and counting). Discover why timeless swimwear is the smartest, most sustainable choice you can make.

Dana surfing in Lombok, wearing SEPTEMBER swimwear

Surf, Stories & Soul: A Quick Q&A with Dana

A short Q&A with Dana Hamann—surfer, retreat host, and co-creator of DanceLightly Surf & Awareness Retreats. We chat about what inspired her journey, life in Lombok, and her deep connection to the ocean.

SEPTEMBER Alaia

Erika & Nat chat about the SEPTEMBER x Alaia collaboration

Erika and Nat discuss the SEPTEMBER x Alaia Mentawai collaboration, sharing their creative journey and what inspired the collection. 

Aerial image of the ocean

Cold-Water Surfing: Why Winter Waves Are Worth It

Discover why winter waves are always worth it—our top tips for staying warm, making every chilly surf session unforgettable, and enjoying those post-surf moments. 🍵

Discover SEPTEMBER Sustainable Swimwear's Story with Founder Erika in Bali

Discover SEPTEMBER's Story with Erika in Bali

Join us as founder Erika shares the story behind SEPTEMBER. In this exclusive video filmed in Bali, Erika discusses her journey, the brand's core values of confidence and sustainability, and how SEPTEMBER redefines swimwear for the modern woman.

Explore These 3 Easy Fall Hikes in New York

3 Easy Fall Hikes Near NYC to Explore This Autumn

Discover three easy fall hikes near NYC with stunning autumn views. Perfect for a day out in nature, these trails offer a simple escape from the city.

Teagan Maddux on a hiking adventure in New York, wearing SEPTEMBER

Explore Local Escapes: Summer Adventures in New York

Explore scenic hikes in Hudson Valley, discover vineyards and beaches in North Fork, and catch the waves in Rhode Island. Plus, insider tips to make your adventure unforgettable!