SALE UP TO 50% OFF SITE WIDE - NO CODE - ALL SALES FINAL - UNTIL MAY 27
SALE UP TO 50% OFF SITE WIDE - NO CODE - ALL SALES FINAL - UNTIL MAY 27
by Caitlyn Roux January 14, 2022 3 min read 2 Comments
One of our core values at SEPTEMBER is trust and trust requires transparency. We perceive our customers and online community as our friends, and between friends, there can hardly ever be any secrets.
So, dear friend, we’re sharing with you a few challenges we faced over the past 2021 year and letting you in on some things to look forward to in 2022. We’re taking you behind the scenes of our brand so we can both grow and evolve together.
The challenges we faced and how we overcame them.
Life is full of highs and lows, without the lows, there would not be any highs.
Our founder goes full circle.
Our founder, Erika was nomadic for much of 2021, making it challenging to run a full-time business. Due to unplanned (but very positive) events, Erika and her partner left Bali with the intention of moving to Costa Rica. However, as life tends to go, reality doesn't always equal expectations. After 8 months of the unknown and trying to 'find a new home and HQ' she realized the answer had never changed - it's always been Bali! Back to her original lifestyle of splitting time between New York and Bali, she's finally feeling grounded after the wild last two years.
Riding the seasonal highs and lows.
SEPTEMBER experienced such great sales and exposure during the Spring/Summertime in 2021. Coming out of a tough 2020, sales and customer growth were exponential...until they were not. As with most seasonal products, as soon as the month of September hit (no pun intended) with it came a significant drop in sales and engagement. Understandably so, people are thinking of all things warm and cozy and not their next swimsuit purchase. We talk about the highs and lows of being a female small business owner, but this has to be one of the hardest, when all the negative thoughts take a heavy toll on our mental health. But picking ourselves up from our boot-straps and not one to wallow too long in our self-doubt, we are making some big changes regarding how we care for ourselves personally, mentally, and professionally. Exciting things happening in 2022!
It takes a whole team to design our swimwear.
We can’t take all the credit ourselves. We source our sustainable fabric from Italy and work very closely with a female-owned and majority-operated factory in Bali to produce SEPTEMBER suits. As with most businesses, large and small, we were greatly affected by the infamous SUPPLY CHAIN CRISIS. AGH! This year we dealt with long delays in fabric deliveries, therefore leaving us unable to restock some of your favorite products. We’ve made sure to account for these delays going forward and fingers crossed we're back to smooth sailing in 2022.
We are SEPTEMBER 2022.
SEPTEMBER believes life is full of endless possibilities and opportunities, we have so much we want to achieve!
Some things to look forward to in 2022
We’re heading in the direction of being more than just a surf and swimwear brand. We want SEPTEMBER to be part of your everyday active lifestyle. The friend you're excited to take with you on every new adventure.
Thank you for letting us share this with you.
X Erika + SEPTEMBER
March 17, 2022
A private comment from proud mother to amazing daughter.
This is so exciting and inspirational! I can’t wait to see and feel the new line and fill the orders :) !!!
Best Wishes, Erika! I know how endless it is and I am so proud of you!!!
I love you!!
Mama xoxox
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by Charlotta Linder April 12, 2025 3 min read
Erika and Nat discuss the SEPTEMBER x Alaia Mentawai collaboration, sharing their creative journey and what inspired the collection.
by Charlotta Linder January 24, 2025 2 min read 1 Comment
Discover why winter waves are always worth it—our top tips for staying warm, making every chilly surf session unforgettable, and enjoying those post-surf moments. 🍵
by Charlotta Linder October 07, 2024 1 min read
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This top is so good! Super comfy, supportive, and it actually stays in place when I’m surfing or just laying out. The fabric feels really nice and the fit is super flattering. Love the square neckline and the textured fabric. I’ve been reaching for this one nonstop. You can really tell the quality in the fabric!
I love this super cute suit! Double lined so it stays in place while I’m surfing. Awesome color pattern.
Pattern is so cute, fits perfectly, true to size and super Flattering, and for sure the most comfortable bikini i got. Cant wait to have some more September in my closet🌺
I adore this sun crop top/rash guard. The fabric is super soft (I have never tried anything near this soft), and it fits so nicely! Perfect for longer surf sessions in the tropics/during summer, to stay protected from the sun. I used to surf in bikinis only, but this top has been a total game changer now as I want to protect my skin more. The thumbhole detail helps to protect the upper parts of my hands too, and makes it stay in place. Can’t recommend it enough!! Love it!
Really liking to surf in this. The coverage is perfect for me, feels comfortable at all times, it’s buttery but also resistant. I’ve gotten compliments on the cool green pattern too!
This top is exactly what I needed for the right support and a comfortable yet stylish feel (my biggest fear with bikinis is to see my top fly off mid wipeout!). The fabric is very soft and the color is actually super vibrant, I’m definitely loving it.
I really love the fit of these surf shorts! They are high waisted and I love surfing in shorties like these. The color and material is also nice. The only thing I don't absolutely love is the banded elastic waist, just because sometimes it is not the most flattering if you are in between sizes. Mine are really comfy and fit me well, I am a pretty standard medium and they seem true to size. They stay put in the surf and I got lots of compliments on these :) would recommend.
I surfed in this top and its super cute and stays put! Usually I end up with the same style of sports bra - esque surf top because it's all that really stays on in the surf, but this one is flattering and I didn't have to re-adjust it either. I got lots of compliments on this! Personally I took the padding out, it's nice that you can remove it if you want. I also really love the blue color and the ribbed material feels nice. Very comfy.
Exactly that I was looking for for my trip to Indo, stylish, functional, high quality sun protection. Highly recommend!
Can not get enough of the high neck for hawaii and tight fitting torso for surfing north shore
I love that instead of two removable pads like in most bikinis, this has one long thin padding insert that doesn’t move around. Great design & quality! Perfect for surfing.TTS.
I’ve been wearing the Atoll Bikini Top lounging in the sun and staying active at the beach—it’s quickly become my go-to. The fit is true to size and feels super supportive thanks to the molded elastic under the bust and adjustable straps. I love how soft the fabric is, and it is such a flattering fit without feeling restrictive.
As someone who’s in and out of the ocean all the time, I appreciate that it holds up well in saltwater and sun—and the UPF 50+ protection is a huge bonus. Plus, the fact that it’s made from regenerated materials like ghost nets and ocean plastic makes me feel good about wearing it!
As a minimal, stylish piece that fits well & feels good, I'd highly recommend!
I have never felt more supported and hugged by a suit. The fabric is the top notch quality. I’m heavy on the chest so it is normally such a struggle to find a surf suit that fits perfect. I can surf in this suit without it moving at all! Couldn’t suggest this suit more!! Also side note.. FAV pilates and yoga outfit as well!! Will be wearing this suit all day everyday this summer!!
I've been wearing my September Atoll Top and Lucky bottoms to the pool and the beach and just love the classic fit. It's super elegant and functional, so I can lounge in it or be active and take it out to the surf! The Lagoon Green Stripe print is super fun too and makes me feel like I'm surfing in the 60s which is such a vibe.
This bikini supports good and stays in place while surfing this was exactly what I needed! I can not believe how comfortable with this bottom, highly recommend 🙌🙌🙌
Barbara Furlong
March 17, 2022
Wonderful article. You are are powerhouse! I am so happy for you and September!!
Love,love, love the whole package.