NEW SPRING 2024 COLLECTION AVAILABLE NOW
NEW SPRING 2024 COLLECTION AVAILABLE NOW
by Caitlyn Roux January 14, 2022 3 min read 2 Comments
One of our core values at SEPTEMBER is trust and trust requires transparency. We perceive our customers and online community as our friends, and between friends, there can hardly ever be any secrets.
So, dear friend, we’re sharing with you a few challenges we faced over the past 2021 year and letting you in on some things to look forward to in 2022. We’re taking you behind the scenes of our brand so we can both grow and evolve together.
The challenges we faced and how we overcame them.
Life is full of highs and lows, without the lows, there would not be any highs.
Our founder goes full circle.
Our founder, Erika was nomadic for much of 2021, making it challenging to run a full-time business. Due to unplanned (but very positive) events, Erika and her partner left Bali with the intention of moving to Costa Rica. However, as life tends to go, reality doesn't always equal expectations. After 8 months of the unknown and trying to 'find a new home and HQ' she realized the answer had never changed - it's always been Bali! Back to her original lifestyle of splitting time between New York and Bali, she's finally feeling grounded after the wild last two years.
Riding the seasonal highs and lows.
SEPTEMBER experienced such great sales and exposure during the Spring/Summertime in 2021. Coming out of a tough 2020, sales and customer growth were exponential...until they were not. As with most seasonal products, as soon as the month of September hit (no pun intended) with it came a significant drop in sales and engagement. Understandably so, people are thinking of all things warm and cozy and not their next swimsuit purchase. We talk about the highs and lows of being a female small business owner, but this has to be one of the hardest, when all the negative thoughts take a heavy toll on our mental health. But picking ourselves up from our boot-straps and not one to wallow too long in our self-doubt, we are making some big changes regarding how we care for ourselves personally, mentally, and professionally. Exciting things happening in 2022!
It takes a whole team to design our swimwear.
We can’t take all the credit ourselves. We source our sustainable fabric from Italy and work very closely with a female-owned and majority-operated factory in Bali to produce SEPTEMBER suits. As with most businesses, large and small, we were greatly affected by the infamous SUPPLY CHAIN CRISIS. AGH! This year we dealt with long delays in fabric deliveries, therefore leaving us unable to restock some of your favorite products. We’ve made sure to account for these delays going forward and fingers crossed we're back to smooth sailing in 2022.
We are SEPTEMBER 2022.
SEPTEMBER believes life is full of endless possibilities and opportunities, we have so much we want to achieve!
Some things to look forward to in 2022
We’re heading in the direction of being more than just a surf and swimwear brand. We want SEPTEMBER to be part of your everyday active lifestyle. The friend you're excited to take with you on every new adventure.
Thank you for letting us share this with you.
X Erika + SEPTEMBER
March 17, 2022
A private comment from proud mother to amazing daughter.
This is so exciting and inspirational! I can’t wait to see and feel the new line and fill the orders :) !!!
Best Wishes, Erika! I know how endless it is and I am so proud of you!!!
I love you!!
Mama xoxox
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by Erika Togashi March 11, 2024 3 min read
by Erika Togashi March 04, 2024 4 min read 1 Comment
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Fits very snug, do not have to worry about falling out.
This is my signature top for surfing and I have bought this style in multiple beautiful colours. The smooth lines and cut fit perfect on my athletic build and smaller chest. This top absolutely stays on in the surf and also looks great with my fave pair of high waisted jean shorts. Paired with the Lucky Bottom, it's perfection!
The lucky bottom is a style I have been wearing since the beginning of SEPTEMBER. Erika truly understands what a true surf bikini needs to look and fit like. This bottom is extremely flattering on all body types and absolutely stays on in the surf. I have recommended this bottom to many surfer friends who also all love the style. They are simply elegant and beautiful.
Absolutely in love with the Hustle Leggings. They are flattering and designed with a luxurious silky fabric that doesn't jeopardize performance. I have used these leggings for intense dry land training as well as in the water surfing for the ultimate sun protection. As with all the SEPTEMBER products the quality of the leggings is top stitch, wash very well and after much abuse look like the day I first put them on. Highly recommend for all athletic activities and water sports.
I don't typically wear one pieces but from the moment I put this one on I was in love. The low scoop in the back is so pretty I often even wear it as a onesie with a pair of jean shorts outside of the water. I've been wearing it in the surf too- if you like cheekier suits this one is for you!
I've been using this suit in all types of waves and it does not budge! The perfect coverage and the back cutout is soooo cute! I get compliments every time I have it on.
This has been my go-to suit for almost four years of surfing, swimming, and beach hangs. I've put it through a lot and it has held up way better than any swimsuit I've ever owned!!
This top is so supportive and yet it feels like butter when you wear it - so soft! Fits true to size.
Holds up in the biggest swell!
Super comfortable, flattering and well made. Beautiful color!
Lola Fig is my absolute favorite suit at the moment. I’ve taken it everywhere with me in the past year - surfing, free diving, jumping into rock pools. No matter what I’m doing it always stays on. This timelessness of the suit means I can still wear in the years to come and the color fig really suits my skin tone both when I’m super tanned or when I’m pale and out of the sun for a while. Also being 5”2 the higher cut makes my legs seem longer and makes me look taller which is a great plus for me ;)
I love my Sumatra surf suit! It is so flattering, and I never, ever need to adjust it in the water. I feel protected from the sun alll the way up to my neck and I can roll the sleeves up or down depending on how I'm feeling. It's just the right cut in the back. I forget I have it on and feel super confident and balanced on my board - the two layers of fabric don't slide around when I'm turning to catch a wave, as I've experienced with some other surf suits. So grateful to have found this - it is my daily companion in the water, so well made and looks great. Thank you, September!!
I luv e in Costa Rica and this suit is perfect for my sunrise surf sessions…and any of my surf sessions. I love it. It stays in place and it’s super comfortable. It fits really well.
I found that I wanted another sports bra option (in addition to the Isa) for my exercise and love the Training Sports Bra! It works for my runs without the extra cell phone pocket so it doesn't feel as "thick" which is nice and it's perfect for spinning, yoga, and weight lifting! It's easy to get on, supports me for all my exercise...including running and I'm so glad to have another September sports bra.
Like the Isa, it is so comfortable on my body and doesn't irritate my skin (I have eczema). The material is so soft and the sports bra is really well made. Can't wait to get another in a different color.
I have always run in shorts but wanted a pair of shorts that I could exercise in and not have my legs rub and these are it!! I want to order more! They stay comfortably on my waist, have 2 side pockets that I put my phone in and didn't notice as well as a gu. Neither felt like they were adding weight or bouncing around. The material is soft and snug which felt great. They didn't sag and I felt so free running with them on. I also found that I was just putting them on to wear around the house and again, they didn't rise up around the leg nor fall down around the waist. They are really well made with a lot of attention to detail.
If you want something not just for running but also wearing around the house or to yoga that feels like your second skin...these are them!! Love them!
Barbara Furlong
March 17, 2022
Wonderful article. You are are powerhouse! I am so happy for you and September!!
Love,love, love the whole package.