🌞 Spring'25 Drop 2: Permanent Vacation Available Now 🌞
🌞 Spring'25 Drop 2: Permanent Vacation Available Now 🌞
by Caitlyn Roux January 14, 2022 3 min read 2 Comments
One of our core values at SEPTEMBER is trust and trust requires transparency. We perceive our customers and online community as our friends, and between friends, there can hardly ever be any secrets.
So, dear friend, we’re sharing with you a few challenges we faced over the past 2021 year and letting you in on some things to look forward to in 2022. We’re taking you behind the scenes of our brand so we can both grow and evolve together.
The challenges we faced and how we overcame them.
Life is full of highs and lows, without the lows, there would not be any highs.
Our founder goes full circle.
Our founder, Erika was nomadic for much of 2021, making it challenging to run a full-time business. Due to unplanned (but very positive) events, Erika and her partner left Bali with the intention of moving to Costa Rica. However, as life tends to go, reality doesn't always equal expectations. After 8 months of the unknown and trying to 'find a new home and HQ' she realized the answer had never changed - it's always been Bali! Back to her original lifestyle of splitting time between New York and Bali, she's finally feeling grounded after the wild last two years.
Riding the seasonal highs and lows.
SEPTEMBER experienced such great sales and exposure during the Spring/Summertime in 2021. Coming out of a tough 2020, sales and customer growth were exponential...until they were not. As with most seasonal products, as soon as the month of September hit (no pun intended) with it came a significant drop in sales and engagement. Understandably so, people are thinking of all things warm and cozy and not their next swimsuit purchase. We talk about the highs and lows of being a female small business owner, but this has to be one of the hardest, when all the negative thoughts take a heavy toll on our mental health. But picking ourselves up from our boot-straps and not one to wallow too long in our self-doubt, we are making some big changes regarding how we care for ourselves personally, mentally, and professionally. Exciting things happening in 2022!
It takes a whole team to design our swimwear.
We can’t take all the credit ourselves. We source our sustainable fabric from Italy and work very closely with a female-owned and majority-operated factory in Bali to produce SEPTEMBER suits. As with most businesses, large and small, we were greatly affected by the infamous SUPPLY CHAIN CRISIS. AGH! This year we dealt with long delays in fabric deliveries, therefore leaving us unable to restock some of your favorite products. We’ve made sure to account for these delays going forward and fingers crossed we're back to smooth sailing in 2022.
We are SEPTEMBER 2022.
SEPTEMBER believes life is full of endless possibilities and opportunities, we have so much we want to achieve!
Some things to look forward to in 2022
We’re heading in the direction of being more than just a surf and swimwear brand. We want SEPTEMBER to be part of your everyday active lifestyle. The friend you're excited to take with you on every new adventure.
Thank you for letting us share this with you.
X Erika + SEPTEMBER
March 17, 2022
A private comment from proud mother to amazing daughter.
This is so exciting and inspirational! I can’t wait to see and feel the new line and fill the orders :) !!!
Best Wishes, Erika! I know how endless it is and I am so proud of you!!!
I love you!!
Mama xoxox
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by Charlotta Linder April 12, 2025 3 min read
Erika and Nat discuss the SEPTEMBER x Alaia Mentawai collaboration, sharing their creative journey and what inspired the collection.
by Charlotta Linder January 24, 2025 2 min read 1 Comment
Discover why winter waves are always worth it—our top tips for staying warm, making every chilly surf session unforgettable, and enjoying those post-surf moments. 🍵
by Charlotta Linder October 07, 2024 1 min read
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I’ve been wearing the Atoll Bikini Top lounging in the sun and staying active at the beach—it’s quickly become my go-to. The fit is true to size and feels super supportive thanks to the molded elastic under the bust and adjustable straps. I love how soft the fabric is, and it is such a flattering fit without feeling restrictive.
As someone who’s in and out of the ocean all the time, I appreciate that it holds up well in saltwater and sun—and the UPF 50+ protection is a huge bonus. Plus, the fact that it’s made from regenerated materials like ghost nets and ocean plastic makes me feel good about wearing it!
As a minimal, stylish piece that fits well & feels good, I'd highly recommend!
I have never felt more supported and hugged by a suit. The fabric is the top notch quality. I’m heavy on the chest so it is normally such a struggle to find a surf suit that fits perfect. I can surf in this suit without it moving at all! Couldn’t suggest this suit more!! Also side note.. FAV pilates and yoga outfit as well!! Will be wearing this suit all day everyday this summer!!
I've been wearing my September Atoll Top and Lucky bottoms to the pool and the beach and just love the classic fit. It's super elegant and functional, so I can lounge in it or be active and take it out to the surf! The Lagoon Green Stripe print is super fun too and makes me feel like I'm surfing in the 60s which is such a vibe.
This bikini supports good and stays in place while surfing this was exactly what I needed! I can not believe how comfortable with this bottom, highly recommend 🙌🙌🙌
This is one of my favorite one pieces to surf in! The material is soooo silky smooth and it fits snug but comfy. The back detail is cute and it doesn’t move around even in big surf! If it’s a sunny day I like to throw a cropped rash guard over it.
I’m 5’3” and am wearing XS (My usual size AU6) it fits me perfect. The print and color is super cute and standing out in the water. This suit is also so comfortable and You don't need to worry anything while surfing. Defiantly recommend!!
I purchased this item few months ago, I enjoyed it very much.
I believe this is the prettiest bikini I ever had. The fit is very flattering, the fabric is simply beautiful and really well made. I'm in awe. Needed to exchange for a different size (only the top) and the whole process was easy. I cannot wait for my second purchase!
Great colour and design
Love how the material feels and the color!
Great piece
Love this green and white pattern and the easy fit!
The Scorpion top is fantastic! I love the high neck and long sleeves for sun protection. The ribbed texture is a nice touch, and the quality is amazing. It feels so luxurious and super comfy. It pairs wonderfully with either the Lucky or Eros bottom. Definitely a great addition to my swimwear collection!
I recently picked up the Eros bottom, and it’s my new favorite for surfing this season. It’s cheekier than the Lucky, which I like, and the high waist is super flattering. Plus, it stays put, even in big waves. The quality is top-notch and totally luxury. Definitely my go-to for the recent summer swells.
I just got the Topanga surf top, and it's awesome! It's like a sports bra, super comfy, and it stays put. The quality is great, really sturdy and holds up well in the water. Plus, it fits perfectly true to size. Definitely a solid choice for any surf day!
Barbara Furlong
March 17, 2022
Wonderful article. You are are powerhouse! I am so happy for you and September!!
Love,love, love the whole package.