One of our core values at SEPTEMBER is trust and trust requires transparency. We perceive our customers and online community as our friends, and between friends, there can hardly ever be any secrets.
So, dear friend, we’re sharing with you a few challenges we faced over the past 2021 year and letting you in on some things to look forward to in 2022. We’re taking you behind the scenes of our brand so we can both grow and evolve together.
The challenges we faced and how we overcame them.
Life is full of highs and lows, without the lows, there would not be any highs.
Our founder goes full circle.
Our founder, Erika was nomadic for much of 2021, making it challenging to run a full-time business. Due to unplanned (but very positive) events, Erika and her partner left Bali with the intention of moving to Costa Rica. However, as life tends to go, reality doesn't always equal expectations. After 8 months of the unknown and trying to 'find a new home and HQ' she realized the answer had never changed - it's always been Bali! Back to her original lifestyle of splitting time between New York and Bali, she's finally feeling grounded after the wild last two years.
Riding the seasonal highs and lows.
SEPTEMBER experienced such great sales and exposure during the Spring/Summertime in 2021. Coming out of a tough 2020, sales and customer growth were exponential...until they were not. As with most seasonal products, as soon as the month of September hit (no pun intended) with it came a significant drop in sales and engagement. Understandably so, people are thinking of all things warm and cozy and not their next swimsuit purchase. We talk about the highs and lows of being a female small business owner, but this has to be one of the hardest, when all the negative thoughts take a heavy toll on our mental health. But picking ourselves up from our boot-straps and not one to wallow too long in our self-doubt, we are making some big changes regarding how we care for ourselves personally, mentally, and professionally. Exciting things happening in 2022!
It takes a whole team to design our swimwear.
We can’t take all the credit ourselves. We source our sustainable fabric from Italy and work very closely with a female-owned and majority-operated factory in Bali to produce SEPTEMBER suits. As with most businesses, large and small, we were greatly affected by the infamous SUPPLY CHAIN CRISIS. AGH! This year we dealt with long delays in fabric deliveries, therefore leaving us unable to restock some of your favorite products. We’ve made sure to account for these delays going forward and fingers crossed we're back to smooth sailing in 2022.
We are SEPTEMBER 2022.
SEPTEMBER believes life is full of endless possibilities and opportunities, we have so much we want to achieve!
Some things to look forward to in 2022
We’re heading in the direction of being more than just a surf and swimwear brand. We want SEPTEMBER to be part of your everyday active lifestyle. The friend you're excited to take with you on every new adventure.
Thank you for letting us share this with you.
X Erika + SEPTEMBER
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by Erika Togashi September 19, 2023 3 min read
by Erika Togashi September 19, 2023 3 min read
by Erika Togashi September 19, 2023 2 min read
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I luv e in Costa Rica and this suit is perfect for my sunrise surf sessions…and any of my surf sessions. I love it. It stays in place and it’s super comfortable. It fits really well.
I found that I wanted another sports bra option (in addition to the Isa) for my exercise and love the Training Sports Bra! It works for my runs without the extra cell phone pocket so it doesn't feel as "thick" which is nice and it's perfect for spinning, yoga, and weight lifting! It's easy to get on, supports me for all my exercise...including running and I'm so glad to have another September sports bra.
Like the Isa, it is so comfortable on my body and doesn't irritate my skin (I have eczema). The material is so soft and the sports bra is really well made. Can't wait to get another in a different color.
I have always run in shorts but wanted a pair of shorts that I could exercise in and not have my legs rub and these are it!! I want to order more! They stay comfortably on my waist, have 2 side pockets that I put my phone in and didn't notice as well as a gu. Neither felt like they were adding weight or bouncing around. The material is soft and snug which felt great. They didn't sag and I felt so free running with them on. I also found that I was just putting them on to wear around the house and again, they didn't rise up around the leg nor fall down around the waist. They are really well made with a lot of attention to detail.
If you want something not just for running but also wearing around the house or to yoga that feels like your second skin...these are them!! Love them!
I love to run and am training for a marathon which means I have lots of runs (sprints and long runs) and this sports bra keeps me feeling well supported without any chaffing. It's the softest fabric and never rubs anywhere. I always feel supported and without the extra padding that sometimes makes me warm. Can't ask for anything better!!
I love the color and went back to buy 2 more! I have always worn other brands but with 3 Isa's I'm so excited that I don't have to plan when I'm wearing them. I can't wait to see what's offered next!
I have been waiting for this swimsuit for a long time and it did not disappoint!
Right off the bat, this beauty didn’t budge! I did the backstroke, the crawl, and even the risky butterfly– and let me tell you, not once did I need to perform the dreaded "swimsuit adjustment shimmy" post-dive.
If you want a suit that says, "I'm serious about my swimming, but darling, always in style!" then dive headfirst into the one piece :)
I found SEPTEMBER this summer when shopping in some boutiques in NYC, but they did not have my size. When I looked online I found so many great options in XL and I was excited to purchase it. It is such a great swimsuit, the fabric is high quality and I love that is it sustainably made.
The fit and coverage of this suit makes it perfect for surfing and playing on the beach. I love not having to worry as much about sun protection for my top be because the neck and and arms are covered. The material is soft and so comfortable. When surfing everything stays in place. And it's just a cute suit as well! It's my go to suit.
I went to NYC this summer and stumbled upon September at a small shop in Soho. They only had sizes XS - L, so unfortunately I couldn’t buy the suit in person, but I was very thankful to write down the brand and buy it online in the correct size. I’m usually a L in bottoms and a L or M in tops, but I ordered a XL for both pieces.
I LOVE this suit and I know you will too. The cut is flattering, the waist snatches and it stays put when you surf. You can't go wrong with a high quality, timeless black one piece. And the best part ? I use it as a day to day bodysuit with a high waisted short, if you are petite, this is the swimsuit you need. Waiting patiently for other colors (finger crossed) for my next vacation. : )
I’m so glad I found this shop.. these are the swimsuits of my dreams!!
The material is smooth & comfortable. The cut is a little bit cheekier than I expected, but it still great.
I LOVE the Poppy print because it covers my uneven nips;) it hides what we don’t want noticed and flatters what we do.
I have been obsessed with your line since Duna brought it to Puerto Rico. I feel so blessed to find a line that fits so well and stays PUT!
The Lola one piece is all classic simplicity matched with comfort and performance. This suit makes you look and feel effortless while at the same time holding up and staying in place when you take a tumble. I love it!
This top is amazing! I love the reversible option. It holds up beautifully in all water activities and is next level comfortable while giving you all the support you need for extreme sports. I highly recommend the Jane Top!
The Jane top is the most comfortable, flattering and well made surf top I have ever tried. And it is stands up to the test of time with multiple sessions in big swell. No rash or chafing. It is really a great piece to have for any water activity. I highly recommend the Jane Top.