NEW ACTIVEWEAR CAPSULE COLLECTION AVAILABLE NOW - Enjoy 10% OFF with code: MOVEMENT10
NEW ACTIVEWEAR CAPSULE COLLECTION AVAILABLE NOW - Enjoy 10% OFF with code: MOVEMENT10
by Caitlyn Roux January 14, 2022 3 min read 2 Comments
One of our core values at SEPTEMBER is trust and trust requires transparency. We perceive our customers and online community as our friends, and between friends, there can hardly ever be any secrets.
So, dear friend, we’re sharing with you a few challenges we faced over the past 2021 year and letting you in on some things to look forward to in 2022. We’re taking you behind the scenes of our brand so we can both grow and evolve together.
The challenges we faced and how we overcame them.
Life is full of highs and lows, without the lows, there would not be any highs.
Our founder goes full circle.
Our founder, Erika was nomadic for much of 2021, making it challenging to run a full-time business. Due to unplanned (but very positive) events, Erika and her partner left Bali with the intention of moving to Costa Rica. However, as life tends to go, reality doesn't always equal expectations. After 8 months of the unknown and trying to 'find a new home and HQ' she realized the answer had never changed - it's always been Bali! Back to her original lifestyle of splitting time between New York and Bali, she's finally feeling grounded after the wild last two years.
Riding the seasonal highs and lows.
SEPTEMBER experienced such great sales and exposure during the Spring/Summertime in 2021. Coming out of a tough 2020, sales and customer growth were exponential...until they were not. As with most seasonal products, as soon as the month of September hit (no pun intended) with it came a significant drop in sales and engagement. Understandably so, people are thinking of all things warm and cozy and not their next swimsuit purchase. We talk about the highs and lows of being a female small business owner, but this has to be one of the hardest, when all the negative thoughts take a heavy toll on our mental health. But picking ourselves up from our boot-straps and not one to wallow too long in our self-doubt, we are making some big changes regarding how we care for ourselves personally, mentally, and professionally. Exciting things happening in 2022!
It takes a whole team to design our swimwear.
We can’t take all the credit ourselves. We source our sustainable fabric from Italy and work very closely with a female-owned and majority-operated factory in Bali to produce SEPTEMBER suits. As with most businesses, large and small, we were greatly affected by the infamous SUPPLY CHAIN CRISIS. AGH! This year we dealt with long delays in fabric deliveries, therefore leaving us unable to restock some of your favorite products. We’ve made sure to account for these delays going forward and fingers crossed we're back to smooth sailing in 2022.
We are SEPTEMBER 2022.
SEPTEMBER believes life is full of endless possibilities and opportunities, we have so much we want to achieve!
Some things to look forward to in 2022
We’re heading in the direction of being more than just a surf and swimwear brand. We want SEPTEMBER to be part of your everyday active lifestyle. The friend you're excited to take with you on every new adventure.
Thank you for letting us share this with you.
X Erika + SEPTEMBER
March 17, 2022
A private comment from proud mother to amazing daughter.
This is so exciting and inspirational! I can’t wait to see and feel the new line and fill the orders :) !!!
Best Wishes, Erika! I know how endless it is and I am so proud of you!!!
I love you!!
Mama xoxox
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by Erika Togashi October 21, 2022 3 min read
by Caitlyn Roux April 11, 2022 3 min read
by Caitlyn Roux March 18, 2022 4 min read
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I couldn't love the Rita top more! It's provide the perfect amount of support (I wear a 34C) and looks really cute on too.
This bikini set has quickly become my favorite. It's the perfect blend of style and function. I love that when I travel, I only have to take one bikini because it covers everything - perfect for sunbathing and chilling and stays in place when I'm surfing - done and done!
The Ami one piece style provides the perfect amount of coverage and support, making it a best choice for activities such as swimming, sunbathing, surfing or chasing kid on the beach! Overall, the Ami one piece is a great choice for anyone looking for a swimsuit that combines both style and function.
This black one piece really has it all, it’s comfortable, flattering and stays on even in the ocean. Never have to worry about a slip again. Perfect booty coverage as well!!
I look better in this suit than I expected/hoped. Compliments from friends are overwhelming haha. Love the back design and the material! So lux and soft and I keep touching myself hahaha. Would love to get different colors if there ever will be 🤍
I love the color and fit of these leggings! The material is soft and I felt super comfortable training in it at the gym. I can't wait to give it a try for yoga! I would recommend these leggings paired with the Isa Sports Bra. Such a gorgeous set!
Sometimes I have nowhere to put my phone when I'm at the gym and I must say this top took that stress away! Its back interior pocket is super useful and I'm able to train without having to worry about my phone falling out. I also LOVE the unique color and soft material. It looks awesome when paired with the Mahogany Hustle leggings!
I love the material and color! I feel confident surfing and swimming in it even though it is just a hair small for me but I have always had a hard time finding sizes. Love it! Would definitely recommend this brand to friends
I love everything about the Lucky bottom (and the matching Eden top). I spent a long time searching for a bikini that stays *on* while surfing and this definitely meets that standard. It's also super comfortable and just slips on. The high waist and full coverage bottom are not only feminine and flattering but add a touch of modesty, which I truly appreciate as someone who seeks out more coverage in my surf and swimwear. Definitely my go-to bikini when it comes to surfing. Also, the Plum colour is LIFE! :)
I used it just for swimming on the ocean and jumping off places and is very comfy, stays on its place at all times. The fabric is of good quality and soft to the touch.
Also it seems that as long as you take care of it it won’t become loose.
I love this bikini top! Is so comfy that I even use it as a bra! I rrlove the color green as well! It fits perfectly!
I love this top - stays put, comfortable, seems like it will last.
I feel so elegant and put together in it. Bonus, it stays put for trying out new sports on boards... like wing surfing! I usually wear a size small in most outdoor activewear, but based on the reviews and models measurements I decided to go with M. It was a good choice, but the small may have also worked! I am 5'5" 125lbs, 34 bust, 28 waist, 37 hips.
Great colors and definitely quality material! The cut is super cute, but is for those with small torsos and larger bottom--like an hourglass figure--so take into consideration with sizing. I'm usually a small, but am returning because I would need a medium (5'5", ~130lbs, but I have a straight figure--bottoms fit great, but too small in waist and shoulders).
Love this top. It's light weight and soft. I wish the other colors and prints were in stock- I'd buy another one.
Barbara Furlong
March 17, 2022
Wonderful article. You are are powerhouse! I am so happy for you and September!!
Love,love, love the whole package.