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Most swimwear is built for a single summer. It stretches, fades, and ends up forgotten in a drawer. But investing in sustainable swimwear that lasts means buying fewer, better pieces that support you through every wave, every adventure, and every sun-soaked season.
At SEPTEMBER, timeless design and durable fabrics are at the heart of what we do — and our community has proven it.
We hear it every week: messages from our community still living in their suits years later.
“Still my favorite suit 3+ years later.”
“I’ve worn this through countless surf trips and it still feels like new.”
“Quality that feels the same as the day I bought it.”
These are more than compliments. They’re proof that long-lasting surf swimwear is possible when pieces are designed with care and intention.
A: Many of our customers are still surfing in suits they purchased 3+ years ago. Unlike fast-fashion bikinis that fade or fall apart after a season, SEPTEMBER suits are crafted from recycled Italian ECONYL® and double-lined to hold their shape. With minimal seams and surf-tested fits, they stay strong for years — even with daily ocean use.
It comes down to three things:
Design that works → minimal seams, timeless silhouettes, no trend-driven cuts.
Premium materials → recycled Italian ECONYL®, double-lined with the same high-quality fabric for strength, hold, and comfort.
Ocean-tested → every design is worn in real surf before it makes it into the collection.
Think about the math:
A $50 fast-fashion suit might last one season. Then it’s stretched, see-through, or tossed.
A SEPTEMBER suit can stay with you for years of surf, travel, and summer days.
The cost per wear makes ethical swimwear not only sustainable but smarter in the long run.
Longevity isn’t only about saving money. Choosing timeless, sustainable swimwear reduces waste, avoids overconsumption, and makes your wardrobe more intentional.
It’s sustainability without the guilt — and self-care in its truest form: choosing pieces that support your lifestyle rather than work against it.
Your swimsuit shouldn’t be disposable. It should be a trusted companion through surf sessions, saltwater adventures, and endless summers.
That’s our promise: sustainable surf swimwear, built to last.
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A short Q&A with Dana Hamann—surfer, retreat host, and co-creator of DanceLightly Surf & Awareness Retreats. We chat about what inspired her journey, life in Lombok, and her deep connection to the ocean.
Erika and Nat discuss the SEPTEMBER x Alaia Mentawai collaboration, sharing their creative journey and what inspired the collection.
Discover why winter waves are always worth it—our top tips for staying warm, making every chilly surf session unforgettable, and enjoying those post-surf moments. 🍵
