NEW SPRING 2024 COLLECTION AVAILABLE NOW
NEW SPRING 2024 COLLECTION AVAILABLE NOW
by Caitlyn Roux April 11, 2022 3 min read
Inspired by a story of hope and comfort amidst a time of prolonged conflict comes a beautiful design that's derived from this historical event five decades later. Lauren, from W'MENSWEAR drew creative inspiration from the stories told of a small group of US soldiers who found solace in surfing during the Vietnam War.
Paris One Piece Sea Foam Camo Print and Kiyo Top & Collin Bottom Sea Foam Camo Print
Often there's a story behind what inspired the design of prints, but none quite like this one. We got the opportunity to collaborate with the talented Lauren from W'MENSWEAR to create a special hand-painted print, one that no other swimwear brand will ever have.
Our collaboration features the:
Scorpion Sun Crop Olive & Lucky Bottom Sea Foam Camo Print and Paris One Piece Sea Foam Camo Print
We interviewed Lauren to get to know her a bit more and to gain deeper insight into her distinctive Sea Foam Camouflage print, as part of our collaboration for the new SS22 - Collection Nº6.
Tell us a bit about your surfing journey, how you got into it and what you love about the sport?
Although I’d been a volunteer surf lifesaver on Long Reef beach since 16, I only got into surfing at about 21 when I was at University. I had a boyfriend at the time who was a great surfer, and we would go up to Palm Beach on Sydney’s Northern Beaches a lot. I really loved the way it felt to fly on the water, and I know it’s cliche but honestly the connection to nature that surfing provided.
How did your W’MENSWEAR brand come to life, and what is the main differentiator from other clothing brands?
A good friend and mentor of mine, Nigel Cabourn, encouraged me to start making clothes back in 2014. Having his own brand for over 50 years, and world-renowned for his incredible outerwear, Nigel showed me the ropes when it came to designing clothes and running a fashion business. I would say that W’MENSWEARwas a word that I used to describe my sense of style that was ‘borrowed from the boys’ per-se.
Your collaboration with SEPTEMBER features a unique hand-painted camouflage design, tell us your inspiration behind this?
I was inspired by the story of a group of US soldiers who were surfing on their R&R trips to Da Nang during the Vietnam war. Surfing became a safe space for these GIʼs, many of whom were far from home and questioning their purpose in the face of conflict. These stories deeply resonated with me. The resilience, creativity, and playful spirit displayed by these young GIʼs felt true to the surfing ethos. I began to paint different variations of camouflages with the very sea foam hues that gave respite to the soldiers in my research. As these GI’s had fashioned their own surfboards from found objects and boating repair supplies, I too wanted to make something new using my own resourcefulness.
Lauren surfing in the Kiyo Top & Lucky Bottom Sea Foam Camo Print
Your podcast, the Ponytail Show, love all the interesting people you have on it! Tell us how it started and your inspiration behind it?
I started the podcast because I was missing all of my friends whom I regularly see on my travels! It was a covid podcast if you will.
What does a day in the life of Lauren look like?
Most days are spent in my studio working on ideas for new projects, otherwise, I’m visiting the wonderful makers who turn my ideas into beautiful objects! And a lot of green tea.
If you could share one message with the world, what would it be?
Be curious: ask questions people are not asking.
Kiyo Top & Collin Bottom Sea Foam Camo Print
"Todayʼs blossoming female surf scene is growing, pushing boundaries, and expanding all of our expectations in the best ways possible. Itʼs so exciting to see the new generation of women fly, and I am stoked to be able to play my bit." - Lauren Yates
Get to know Lauren more through her website or Instagram account - @ponytailjournal. Also, keep a lookout for what she will be getting up to next, it could quite possibly be another mesmerizing design!
X Erika + SEPTEMBER
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by Erika Togashi March 11, 2024 3 min read
by Erika Togashi March 04, 2024 4 min read 1 Comment
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Fits very snug, do not have to worry about falling out.
This is my signature top for surfing and I have bought this style in multiple beautiful colours. The smooth lines and cut fit perfect on my athletic build and smaller chest. This top absolutely stays on in the surf and also looks great with my fave pair of high waisted jean shorts. Paired with the Lucky Bottom, it's perfection!
The lucky bottom is a style I have been wearing since the beginning of SEPTEMBER. Erika truly understands what a true surf bikini needs to look and fit like. This bottom is extremely flattering on all body types and absolutely stays on in the surf. I have recommended this bottom to many surfer friends who also all love the style. They are simply elegant and beautiful.
Absolutely in love with the Hustle Leggings. They are flattering and designed with a luxurious silky fabric that doesn't jeopardize performance. I have used these leggings for intense dry land training as well as in the water surfing for the ultimate sun protection. As with all the SEPTEMBER products the quality of the leggings is top stitch, wash very well and after much abuse look like the day I first put them on. Highly recommend for all athletic activities and water sports.
I don't typically wear one pieces but from the moment I put this one on I was in love. The low scoop in the back is so pretty I often even wear it as a onesie with a pair of jean shorts outside of the water. I've been wearing it in the surf too- if you like cheekier suits this one is for you!
I've been using this suit in all types of waves and it does not budge! The perfect coverage and the back cutout is soooo cute! I get compliments every time I have it on.
This has been my go-to suit for almost four years of surfing, swimming, and beach hangs. I've put it through a lot and it has held up way better than any swimsuit I've ever owned!!
This top is so supportive and yet it feels like butter when you wear it - so soft! Fits true to size.
Holds up in the biggest swell!
Super comfortable, flattering and well made. Beautiful color!
Lola Fig is my absolute favorite suit at the moment. I’ve taken it everywhere with me in the past year - surfing, free diving, jumping into rock pools. No matter what I’m doing it always stays on. This timelessness of the suit means I can still wear in the years to come and the color fig really suits my skin tone both when I’m super tanned or when I’m pale and out of the sun for a while. Also being 5”2 the higher cut makes my legs seem longer and makes me look taller which is a great plus for me ;)
I love my Sumatra surf suit! It is so flattering, and I never, ever need to adjust it in the water. I feel protected from the sun alll the way up to my neck and I can roll the sleeves up or down depending on how I'm feeling. It's just the right cut in the back. I forget I have it on and feel super confident and balanced on my board - the two layers of fabric don't slide around when I'm turning to catch a wave, as I've experienced with some other surf suits. So grateful to have found this - it is my daily companion in the water, so well made and looks great. Thank you, September!!
I luv e in Costa Rica and this suit is perfect for my sunrise surf sessions…and any of my surf sessions. I love it. It stays in place and it’s super comfortable. It fits really well.
I found that I wanted another sports bra option (in addition to the Isa) for my exercise and love the Training Sports Bra! It works for my runs without the extra cell phone pocket so it doesn't feel as "thick" which is nice and it's perfect for spinning, yoga, and weight lifting! It's easy to get on, supports me for all my exercise...including running and I'm so glad to have another September sports bra.
Like the Isa, it is so comfortable on my body and doesn't irritate my skin (I have eczema). The material is so soft and the sports bra is really well made. Can't wait to get another in a different color.
I have always run in shorts but wanted a pair of shorts that I could exercise in and not have my legs rub and these are it!! I want to order more! They stay comfortably on my waist, have 2 side pockets that I put my phone in and didn't notice as well as a gu. Neither felt like they were adding weight or bouncing around. The material is soft and snug which felt great. They didn't sag and I felt so free running with them on. I also found that I was just putting them on to wear around the house and again, they didn't rise up around the leg nor fall down around the waist. They are really well made with a lot of attention to detail.
If you want something not just for running but also wearing around the house or to yoga that feels like your second skin...these are them!! Love them!