NEW ACTIVEWEAR COLLECTION AVAILABLE NOW
NEW ACTIVEWEAR COLLECTION AVAILABLE NOW
by Caitlyn Roux April 11, 2022 3 min read
Inspired by a story of hope and comfort amidst a time of prolonged conflict comes a beautiful design that's derived from this historical event five decades later. Lauren, from W'MENSWEAR drew creative inspiration from the stories told of a small group of US soldiers who found solace in surfing during the Vietnam War.
Paris One Piece Sea Foam Camo Print and Kiyo Top & Collin Bottom Sea Foam Camo Print
Often there's a story behind what inspired the design of prints, but none quite like this one. We got the opportunity to collaborate with the talented Lauren from W'MENSWEAR to create a special hand-painted print, one that no other swimwear brand will ever have.
Our collaboration features the:
Scorpion Sun Crop Olive & Lucky Bottom Sea Foam Camo Print and Paris One Piece Sea Foam Camo Print
We interviewed Lauren to get to know her a bit more and to gain deeper insight into her distinctive Sea Foam Camouflage print, as part of our collaboration for the new SS22 - Collection Nº6.
Tell us a bit about your surfing journey, how you got into it and what you love about the sport?
Although I’d been a volunteer surf lifesaver on Long Reef beach since 16, I only got into surfing at about 21 when I was at University. I had a boyfriend at the time who was a great surfer, and we would go up to Palm Beach on Sydney’s Northern Beaches a lot. I really loved the way it felt to fly on the water, and I know it’s cliche but honestly the connection to nature that surfing provided.
How did your W’MENSWEAR brand come to life, and what is the main differentiator from other clothing brands?
A good friend and mentor of mine, Nigel Cabourn, encouraged me to start making clothes back in 2014. Having his own brand for over 50 years, and world-renowned for his incredible outerwear, Nigel showed me the ropes when it came to designing clothes and running a fashion business. I would say that W’MENSWEARwas a word that I used to describe my sense of style that was ‘borrowed from the boys’ per-se.
Your collaboration with SEPTEMBER features a unique hand-painted camouflage design, tell us your inspiration behind this?
I was inspired by the story of a group of US soldiers who were surfing on their R&R trips to Da Nang during the Vietnam war. Surfing became a safe space for these GIʼs, many of whom were far from home and questioning their purpose in the face of conflict. These stories deeply resonated with me. The resilience, creativity, and playful spirit displayed by these young GIʼs felt true to the surfing ethos. I began to paint different variations of camouflages with the very sea foam hues that gave respite to the soldiers in my research. As these GI’s had fashioned their own surfboards from found objects and boating repair supplies, I too wanted to make something new using my own resourcefulness.
Lauren surfing in the Kiyo Top & Lucky Bottom Sea Foam Camo Print
Your podcast, the Ponytail Show, love all the interesting people you have on it! Tell us how it started and your inspiration behind it?
I started the podcast because I was missing all of my friends whom I regularly see on my travels! It was a covid podcast if you will.
What does a day in the life of Lauren look like?
Most days are spent in my studio working on ideas for new projects, otherwise, I’m visiting the wonderful makers who turn my ideas into beautiful objects! And a lot of green tea.
If you could share one message with the world, what would it be?
Be curious: ask questions people are not asking.
Kiyo Top & Collin Bottom Sea Foam Camo Print
"Todayʼs blossoming female surf scene is growing, pushing boundaries, and expanding all of our expectations in the best ways possible. Itʼs so exciting to see the new generation of women fly, and I am stoked to be able to play my bit." - Lauren Yates
Get to know Lauren more through her website or Instagram account - @ponytailjournal. Also, keep a lookout for what she will be getting up to next, it could quite possibly be another mesmerizing design!
X Erika + SEPTEMBER
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by Erika Togashi September 19, 2023 3 min read
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I luv e in Costa Rica and this suit is perfect for my sunrise surf sessions…and any of my surf sessions. I love it. It stays in place and it’s super comfortable. It fits really well.
I found that I wanted another sports bra option (in addition to the Isa) for my exercise and love the Training Sports Bra! It works for my runs without the extra cell phone pocket so it doesn't feel as "thick" which is nice and it's perfect for spinning, yoga, and weight lifting! It's easy to get on, supports me for all my exercise...including running and I'm so glad to have another September sports bra.
Like the Isa, it is so comfortable on my body and doesn't irritate my skin (I have eczema). The material is so soft and the sports bra is really well made. Can't wait to get another in a different color.
I have always run in shorts but wanted a pair of shorts that I could exercise in and not have my legs rub and these are it!! I want to order more! They stay comfortably on my waist, have 2 side pockets that I put my phone in and didn't notice as well as a gu. Neither felt like they were adding weight or bouncing around. The material is soft and snug which felt great. They didn't sag and I felt so free running with them on. I also found that I was just putting them on to wear around the house and again, they didn't rise up around the leg nor fall down around the waist. They are really well made with a lot of attention to detail.
If you want something not just for running but also wearing around the house or to yoga that feels like your second skin...these are them!! Love them!
I love to run and am training for a marathon which means I have lots of runs (sprints and long runs) and this sports bra keeps me feeling well supported without any chaffing. It's the softest fabric and never rubs anywhere. I always feel supported and without the extra padding that sometimes makes me warm. Can't ask for anything better!!
I love the color and went back to buy 2 more! I have always worn other brands but with 3 Isa's I'm so excited that I don't have to plan when I'm wearing them. I can't wait to see what's offered next!
I have been waiting for this swimsuit for a long time and it did not disappoint!
Right off the bat, this beauty didn’t budge! I did the backstroke, the crawl, and even the risky butterfly– and let me tell you, not once did I need to perform the dreaded "swimsuit adjustment shimmy" post-dive.
If you want a suit that says, "I'm serious about my swimming, but darling, always in style!" then dive headfirst into the one piece :)
I found SEPTEMBER this summer when shopping in some boutiques in NYC, but they did not have my size. When I looked online I found so many great options in XL and I was excited to purchase it. It is such a great swimsuit, the fabric is high quality and I love that is it sustainably made.
The fit and coverage of this suit makes it perfect for surfing and playing on the beach. I love not having to worry as much about sun protection for my top be because the neck and and arms are covered. The material is soft and so comfortable. When surfing everything stays in place. And it's just a cute suit as well! It's my go to suit.
I went to NYC this summer and stumbled upon September at a small shop in Soho. They only had sizes XS - L, so unfortunately I couldn’t buy the suit in person, but I was very thankful to write down the brand and buy it online in the correct size. I’m usually a L in bottoms and a L or M in tops, but I ordered a XL for both pieces.
I LOVE this suit and I know you will too. The cut is flattering, the waist snatches and it stays put when you surf. You can't go wrong with a high quality, timeless black one piece. And the best part ? I use it as a day to day bodysuit with a high waisted short, if you are petite, this is the swimsuit you need. Waiting patiently for other colors (finger crossed) for my next vacation. : )
I’m so glad I found this shop.. these are the swimsuits of my dreams!!
The material is smooth & comfortable. The cut is a little bit cheekier than I expected, but it still great.
I LOVE the Poppy print because it covers my uneven nips;) it hides what we don’t want noticed and flatters what we do.
I have been obsessed with your line since Duna brought it to Puerto Rico. I feel so blessed to find a line that fits so well and stays PUT!
The Lola one piece is all classic simplicity matched with comfort and performance. This suit makes you look and feel effortless while at the same time holding up and staying in place when you take a tumble. I love it!
This top is amazing! I love the reversible option. It holds up beautifully in all water activities and is next level comfortable while giving you all the support you need for extreme sports. I highly recommend the Jane Top!
The Jane top is the most comfortable, flattering and well made surf top I have ever tried. And it is stands up to the test of time with multiple sessions in big swell. No rash or chafing. It is really a great piece to have for any water activity. I highly recommend the Jane Top.