SUMMER 2023 - The Summer of Adventure - Available Now!
SUMMER 2023 - The Summer of Adventure - Available Now!
by Caitlyn Roux April 11, 2022 3 min read
Inspired by a story of hope and comfort amidst a time of prolonged conflict comes a beautiful design that's derived from this historical event five decades later. Lauren, from W'MENSWEAR drew creative inspiration from the stories told of a small group of US soldiers who found solace in surfing during the Vietnam War.
Paris One Piece Sea Foam Camo Print and Kiyo Top & Collin Bottom Sea Foam Camo Print
Often there's a story behind what inspired the design of prints, but none quite like this one. We got the opportunity to collaborate with the talented Lauren from W'MENSWEAR to create a special hand-painted print, one that no other swimwear brand will ever have.
Our collaboration features the:
Scorpion Sun Crop Olive & Lucky Bottom Sea Foam Camo Print and Paris One Piece Sea Foam Camo Print
We interviewed Lauren to get to know her a bit more and to gain deeper insight into her distinctive Sea Foam Camouflage print, as part of our collaboration for the new SS22 - Collection Nº6.
Tell us a bit about your surfing journey, how you got into it and what you love about the sport?
Although I’d been a volunteer surf lifesaver on Long Reef beach since 16, I only got into surfing at about 21 when I was at University. I had a boyfriend at the time who was a great surfer, and we would go up to Palm Beach on Sydney’s Northern Beaches a lot. I really loved the way it felt to fly on the water, and I know it’s cliche but honestly the connection to nature that surfing provided.
How did your W’MENSWEAR brand come to life, and what is the main differentiator from other clothing brands?
A good friend and mentor of mine, Nigel Cabourn, encouraged me to start making clothes back in 2014. Having his own brand for over 50 years, and world-renowned for his incredible outerwear, Nigel showed me the ropes when it came to designing clothes and running a fashion business. I would say that W’MENSWEARwas a word that I used to describe my sense of style that was ‘borrowed from the boys’ per-se.
Your collaboration with SEPTEMBER features a unique hand-painted camouflage design, tell us your inspiration behind this?
I was inspired by the story of a group of US soldiers who were surfing on their R&R trips to Da Nang during the Vietnam war. Surfing became a safe space for these GIʼs, many of whom were far from home and questioning their purpose in the face of conflict. These stories deeply resonated with me. The resilience, creativity, and playful spirit displayed by these young GIʼs felt true to the surfing ethos. I began to paint different variations of camouflages with the very sea foam hues that gave respite to the soldiers in my research. As these GI’s had fashioned their own surfboards from found objects and boating repair supplies, I too wanted to make something new using my own resourcefulness.
Lauren surfing in the Kiyo Top & Lucky Bottom Sea Foam Camo Print
Your podcast, the Ponytail Show, love all the interesting people you have on it! Tell us how it started and your inspiration behind it?
I started the podcast because I was missing all of my friends whom I regularly see on my travels! It was a covid podcast if you will.
What does a day in the life of Lauren look like?
Most days are spent in my studio working on ideas for new projects, otherwise, I’m visiting the wonderful makers who turn my ideas into beautiful objects! And a lot of green tea.
If you could share one message with the world, what would it be?
Be curious: ask questions people are not asking.
Kiyo Top & Collin Bottom Sea Foam Camo Print
"Todayʼs blossoming female surf scene is growing, pushing boundaries, and expanding all of our expectations in the best ways possible. Itʼs so exciting to see the new generation of women fly, and I am stoked to be able to play my bit." - Lauren Yates
Get to know Lauren more through her website or Instagram account - @ponytailjournal. Also, keep a lookout for what she will be getting up to next, it could quite possibly be another mesmerizing design!
X Erika + SEPTEMBER
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by Erika Togashi May 18, 2023 3 min read
by Erika Togashi May 17, 2023 4 min read 1 Comment
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love the fit, size should be a bit bigger, but otherwise just great
Love love love this suit. It fits like a glove, stays on when in the water, shows just enough but not too much. .I really love the quality and thoughtfulness that goes into September's suits.
I love the color combo. It fits like a glove and looks so cute.
I have not taken this down to warm waters but will in a few weeks. can't wait to give it a try down in Baja in June.
Im pretty much in love with every suit I order from September.!!
I LOVE the color and design of this swim top and bottom. It fits snug but perfect because I know it'll stay on even if I'm tumbling around in the water. I can't wait to test it out on bigger surf days!
The softest leggings I've ever owned, and they fit like a glove! The waist hits at the perfect place and stays in place when training and similarly the fabric falls perfectly at the ankles - not bunching or riding up like so many of my other running leggings. Based on the reviews posted before me, the Isa Sports bra will definitely be my next purchase, along with another pair of these killer tights
This is my all time favorite surf suit. I bought it at least 4 years back and it is still as new and I surf A LOT in it. Thank you
So happy with my one piece in evening storm recently purchased! The quality and attention to details is particularly special. The print makes me feel like I’m wearing a one of a kind piece. Going back for a two piece!
Love september swim tops, great coverage & they always stay in place for surfing and water activities!
I like this design it’s definitely suitable for surfing! Cool and stylish
More support by a tighter fit or pads inside would be great
beautiful coloring and design, also comfy! Perfectly combines style with practicality. Maybe get a size bigger than your usual, the size small was a little too small for me although that is my normal size.
I love this pattern and the contrasting bright straps. I always get compliments when I wear it and it makes me feel stylish when I’m wearing it. It fits both a bit snug and flattering. With fabric so well made and soft, it doesn’t sag or look baggy on my body after many wears.
It has a higher cut on the butt than I’m used to which isn’t usually my style but I’m told it’s flattering and it doesn’t bother me when I’m wearing it.
Need a pair of leggings that you never want to take off? Here they are! I love them for walking, yoga, running, and just wearing around the house. The fabric is so silky soft and the ankles fit without any extra fabric or bunching. The length is great without any bunching at the bottom. I can’t stop wearing them and love them when I pair it with my Isa sports bra.
Excited to get a second pair!
I am an avid exerciser (running, spinning, and yoga) and am brand loyal but loved my swimsuit so gave this sports bra a try and LOVE it. It feels like butter on my skin. No rubbing, I never feel the straps, and it offers great support (b cup). I love the cell phone pocket; I don’t feel it and now I don’t have an extra thing to carry it on my runs!
I can’t say enough how much I love the fabric and feel only skin. As someone with sensitive skin to find an exercise product that does everything exercise oriented and doesn’t irritate my skin is amazing!
A little on the snug side, but still super cute. Love the high waisted and cheecky fit!