by Caitlyn Roux April 11, 2022 3 min read
Inspired by a story of hope and comfort amidst a time of prolonged conflict comes a beautiful design that's derived from this historical event five decades later. Lauren, from W'MENSWEAR drew creative inspiration from the stories told of a small group of US soldiers who found solace in surfing during the Vietnam War.
Often there's a story behind what inspired the design of prints, but none quite like this one. We got the opportunity to collaborate with the talented Lauren from W'MENSWEAR to create a special hand-painted print, one that no other swimwear brand will ever have.
Our collaboration features the:
We interviewed Lauren to get to know her a bit more and to gain deeper insight into her distinctive Sea Foam Camouflage print, as part of our collaboration for the new SS22 - Collection Nº6.
Tell us a bit about your surfing journey, how you got into it and what you love about the sport?
Although I’d been a volunteer surf lifesaver on Long Reef beach since 16, I only got into surfing at about 21 when I was at University. I had a boyfriend at the time who was a great surfer, and we would go up to Palm Beach on Sydney’s Northern Beaches a lot. I really loved the way it felt to fly on the water, and I know it’s cliche but honestly the connection to nature that surfing provided.
How did your W’MENSWEAR brand come to life, and what is the main differentiator from other clothing brands?
A good friend and mentor of mine, Nigel Cabourn, encouraged me to start making clothes back in 2014. Having his own brand for over 50 years, and world-renowned for his incredible outerwear, Nigel showed me the ropes when it came to designing clothes and running a fashion business. I would say that W’MENSWEARwas a word that I used to describe my sense of style that was ‘borrowed from the boys’ per-se.
Your collaboration with SEPTEMBER features a unique hand-painted camouflage design, tell us your inspiration behind this?
I was inspired by the story of a group of US soldiers who were surfing on their R&R trips to Da Nang during the Vietnam war. Surfing became a safe space for these GIʼs, many of whom were far from home and questioning their purpose in the face of conflict. These stories deeply resonated with me. The resilience, creativity, and playful spirit displayed by these young GIʼs felt true to the surfing ethos. I began to paint different variations of camouflages with the very sea foam hues that gave respite to the soldiers in my research. As these GI’s had fashioned their own surfboards from found objects and boating repair supplies, I too wanted to make something new using my own resourcefulness.
Your podcast, the Ponytail Show, love all the interesting people you have on it! Tell us how it started and your inspiration behind it?
I started the podcast because I was missing all of my friends whom I regularly see on my travels! It was a covid podcast if you will.
What does a day in the life of Lauren look like?
Most days are spent in my studio working on ideas for new projects, otherwise, I’m visiting the wonderful makers who turn my ideas into beautiful objects! And a lot of green tea.
If you could share one message with the world, what would it be?
Be curious: ask questions people are not asking.
Kiyo Top & Collin Bottom Sea Foam Camo Print
"Todayʼs blossoming female surf scene is growing, pushing boundaries, and expanding all of our expectations in the best ways possible. Itʼs so exciting to see the new generation of women fly, and I am stoked to be able to play my bit." - Lauren Yates
Get to know Lauren more through her website or Instagram account - @ponytailjournal. Also, keep a lookout for what she will be getting up to next, it could quite possibly be another mesmerizing design!
X Erika + SEPTEMBER
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by Erika Togashi October 21, 2022 3 min read
by Caitlyn Roux March 18, 2022 4 min read
by Caitlyn Roux January 14, 2022 3 min read 2 Comments
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I couldn't love the Rita top more! It's provide the perfect amount of support (I wear a 34C) and looks really cute on too.
This bikini set has quickly become my favorite. It's the perfect blend of style and function. I love that when I travel, I only have to take one bikini because it covers everything - perfect for sunbathing and chilling and stays in place when I'm surfing - done and done!
The Ami one piece style provides the perfect amount of coverage and support, making it a best choice for activities such as swimming, sunbathing, surfing or chasing kid on the beach! Overall, the Ami one piece is a great choice for anyone looking for a swimsuit that combines both style and function.
This black one piece really has it all, it’s comfortable, flattering and stays on even in the ocean. Never have to worry about a slip again. Perfect booty coverage as well!!
I look better in this suit than I expected/hoped. Compliments from friends are overwhelming haha. Love the back design and the material! So lux and soft and I keep touching myself hahaha. Would love to get different colors if there ever will be 🤍
I love the color and fit of these leggings! The material is soft and I felt super comfortable training in it at the gym. I can't wait to give it a try for yoga! I would recommend these leggings paired with the Isa Sports Bra. Such a gorgeous set!
Sometimes I have nowhere to put my phone when I'm at the gym and I must say this top took that stress away! Its back interior pocket is super useful and I'm able to train without having to worry about my phone falling out. I also LOVE the unique color and soft material. It looks awesome when paired with the Mahogany Hustle leggings!
I love the material and color! I feel confident surfing and swimming in it even though it is just a hair small for me but I have always had a hard time finding sizes. Love it! Would definitely recommend this brand to friends
I love everything about the Lucky bottom (and the matching Eden top). I spent a long time searching for a bikini that stays *on* while surfing and this definitely meets that standard. It's also super comfortable and just slips on. The high waist and full coverage bottom are not only feminine and flattering but add a touch of modesty, which I truly appreciate as someone who seeks out more coverage in my surf and swimwear. Definitely my go-to bikini when it comes to surfing. Also, the Plum colour is LIFE! :)
I used it just for swimming on the ocean and jumping off places and is very comfy, stays on its place at all times. The fabric is of good quality and soft to the touch.
Also it seems that as long as you take care of it it won’t become loose.
I love this bikini top! Is so comfy that I even use it as a bra! I rrlove the color green as well! It fits perfectly!
I love this top - stays put, comfortable, seems like it will last.
I feel so elegant and put together in it. Bonus, it stays put for trying out new sports on boards... like wing surfing! I usually wear a size small in most outdoor activewear, but based on the reviews and models measurements I decided to go with M. It was a good choice, but the small may have also worked! I am 5'5" 125lbs, 34 bust, 28 waist, 37 hips.
Great colors and definitely quality material! The cut is super cute, but is for those with small torsos and larger bottom--like an hourglass figure--so take into consideration with sizing. I'm usually a small, but am returning because I would need a medium (5'5", ~130lbs, but I have a straight figure--bottoms fit great, but too small in waist and shoulders).
Love this top. It's light weight and soft. I wish the other colors and prints were in stock- I'd buy another one.